Building a Brand Experience

Marketing is all about what kind of experience you provide customers, prospects and partners. A solid strategy requires a multi-faceted approach to reach the right person with the right message at the right time. Marketing Automation Director, Abby Bell, gives her Quick Take on building a better brand experience.

“Ultimately what we want to do is build that relationship so well that they are not just a customer, but they’re a brand advocate.”  -Abby Bell, Marketing Automation Director