Act On Energy (TM) Makes an Impact
July 2009 — As the marketing partner for the Ameren Illinois Utilities—AmerenCIPS, AmerenCILCO and AmerenIP -- Simantel is helping market their energy efficiency programs through ActOnEnergy.com, the website it developed as the communications hub of the programs. In just the first year, June 2008 through May 2009, thousands of Illinois residents and businesses have taken advantage of the Ameren Illinois Utilities’ energy-efficiency programs, which are designed to help them use less and spend less on energy.
The Ameren Illinois Utilities recently announced key metrics from the first year of the energy efficiency programs:
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Customers purchased more than 900,000 compact fluorescent light bulbs (CFLs) at deep discounts from the ActOnEnergy.com website and in home stores. If all of those CFLs replaced incandescent bulbs customers of the Ameren Illinois Utilities could save as much as $4.5 million.
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More than 4,000 old refrigerators and freezers were hauled away to certified recycling centers, and eligible customers received a $35 rebate for participating.
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Many businesses installed energy efficient lighting, refrigeration, motors or HVAC, saving at least 55,000,000 kilowatt-hours of electricity a year and alleviating carbon emissions equal to the annual amount of about 8,740 cars.
More savings and incentives are available at ActOnEnergy.com in year two of the programs. Simantel will continue to support the utilities’ energy efficiency efforts and help the Ameren Illinois utilities communicate about all aspects of the energy utilities industry. Most recently, Simantel and the Ameren Illinois Utilities launched illinoisratefacts.com, a site dedicated to the explanation of how energy prices are regulated and set for their customers.
Simantel is a marketing and communications firm with services including brand strategy, business communications, advertising and promotion, and training/organizational development. Located on Peoria’s riverfront, the firm has been in business since 1981 and focuses on helping clients build momentum through better communication.
