Christian College Seeks Help With Brand Position
January 2009 - Approaching its 65th year, Lincoln Christian College and Seminary has engaged Simantel to assist with the research, strategy and plan to renew its brand, increase awareness and boost recruitment efforts.
While higher education is designed to prepare students for life in the career of their choice, most Christian Colleges and Universities add the dimension of preparing students for a life of service in the world. In either case, competition dictates that these institutions establish brand positions, goals, and recruitment strategies. Lincoln Christian College and Seminary seeks to reinforce its global mission of “worldview thinking and world wide serving,” while expanding its campus and program offerings to meet the needs of 21st century professionals in various disciplines in the new world economy.
Originally planning to review several area agencies, Lincoln changed its plans after meeting with Simantel and reviewing its proposal to conduct its proprietary Brand Discovery® Process for the College.
