Data Privacy: What It Means for Marketers
...data types and industries. However, with growing concern over data breaches, ease of data portability and the abuse of personal data by organizations like Cambridge Analytica, governments are starting to...
2024 B2B Marketing Trend Predictions: First-Party Data
...your very own copy of the full report for free. Trend #2: The First-Party Data Party The regulations start coming and they don’t stop coming. First-party data isn’t a new...
Getting Real About Data
...have approval to access or use data in meaningful ways, as many organizations have legal concerns about sharing data across the enterprise or with vendor partners. The list could go...
3 Keys to Marketing Data Success
...realized this whole data thing requires three big things. Three not-so-easy-lots-of-work-required things. If you do not work for a marketing data company, I would advise seeking some support from experts....
It’s Raining Leads: Targeting Using Data
...best leverage data. Maybe you’ve read some of them. But whether you are a data analysis wizard or have nightmares at the mere suggestion of data cleansing, you can start...
The Tony Danza of Dirty Data
How to Build a Contact Washing Machine to Clean-up Your Dirty Data Inaccuracies, misspellings, missing fields and inconsistencies can bog down the team working with your database of customers and...
Webinar: Living in a Data Privacy World
...brand. What data privacy means to marketers Two years after GDPR, what data privacy looks like today How to build trust with your consumers through data privacy Ideas to prepare...
The Scariness of Data
In honor of Halloween, we are talking about one of the scariest things companies encounter today – wrangling data. Marketing Automation Director, Abby Bell, discusses why data can be...