For the City of Peoria’s anti-gun, anti-gang campaign—“Don’t Shoot”—we needed a way to reach a younger audience, and hopefully earn their support. After testing the song on several key groups, this music video was the result. So far it has been well-received by key parties involved with the campaign and has resonated positively with our intended audiences.

The music and lyrics are by Passport Louis and Antwan Flowers, who is also a producer at Simantel, with background vocals by J Robert Eagan. The trio happily volunteered their time and talents to help spread the “Don’t Shoot” campaign’s important message. And they did a fantastic job… watch for yourself below.

For the latest statistics on the “Don’t Shoot Peoria” campaign, visit the dedicated microsite Simantel developed: