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    Melissa Hucal

    Melissa is a marketing automaton consultant at Simantel and brings 18+ years of experience in marketing communications. Through her diverse background with organizations spanning a Fortune 500 company to a non-profit to a small, local business, she is able to see the field from many different angles. She understands what motivates customers and keeps it at the forefront when developing and implementing strategies for clients.
    The Do's and Don'ts of Email Resends
    by Melissa Hucal

    The Do’s and Don’ts of Email Resends

    Resending emails can serve marketers well, but only if thoughtfully deployed. Start making them work to your advantage.
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    Bringing Email Dark Mode Into The Light
    by Melissa Hucal

    Bringing Email Dark Mode Into the Light

    With more screen time, comes more Dark Mode users. Let’s talk about why marketers shouldn’t ignore it and start designing for it.
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    Interactive Emails 101: Let’s Start with Forms
    by Melissa Hucal

    Interactive Emails 101: Let’s Start with Forms

    Learn about making your emails interactive and how you can use forms to gather information to deliver valuable experiences.
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    4 Tips For Your Marketing Automation Migration
    by Melissa Hucal

    4 Tips For Your Marketing Automation Migration

    What you need to consider before you migrate your marketing automation technology.
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    by Melissa Hucal

    New Year. New Goals. Kick Them Off With a Workshop.

    Read how workshops can help you renew a business focus, drive alignment or implement a new strategy.
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    Thought Leadership
    by Melissa Hucal

    Thoughts on Thought Leadership

    Let's talk about what it is and how it plays a part in your content strategy.
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    Brand Loyalists Are All Around You
    by Melissa Hucal

    Brand Loyalists Are All Around You

    Employees can be impactful brand advocates. See why they're key in any campaign.
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    Technical Storytelling
    by Melissa Hucal

    The “Goldilocks” Solution to Technical Storytelling

    Two insightful perspectives about finding the right balance between logic and emotion.
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