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Continuing education

Today, Account Supervisor Misty Dykema was honored to be a guest speaker for Bradley University’s COM 480 course – Public Relations: Case Studies and Campaigns. Bradley has a long history with Simantel experts as teachers and guest speakers.

Misty obtained her undergraduate degree in Public Relations from Bradley University—as well as her EMBA degree. Leading up to the event, she was excited about the opportunity to speak, especially given her Bradley background: “I have been in these students’ shoes, so I can definitely relate to how challenging these projects can be and some of what they may be feeling right now.”

Misty shared her agency experience at Simantel, in addition to how to research, plan, execute, and evaluate marketing campaigns during Professor Maha Bashri’s class.

“It was a great opportunity for my students to hear Misty talk about how to put together real-life campaigns, specifically on the planning, research, and execution phases,” said Dr. Bashri.

 

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