Let’s Get Quizzical

For the second year in a row, Simantel is excited to take home Gold at the American Advertising Awards Gala for a collaborative project with our Cat^® EMSolutions client.

The Gold award was provided in the Integrated Campaign category for the EMSolutions Know Your Fleet campaign. This comprehensive awareness and lead-gen effort is anchored by an equipment management online quiz and a dedicated microsite (the latter of which enjoyed about 27,500 visitors in just four months).

Content marketing, digital ads and other media drive customer audiences to better “know their fleet” by asking smart questions about their business challenges. This gives customers the opportunity to have meaningful conversations with their Cat dealers.

We also want to send a big kudos to the Peoria Ad Club for hosting the event! The Ad Club is celebrating its 100^th anniversary this year, and the awards are a great way to showcase the creative talent that thrives right here in central Illinois.