Simantel is starting off the New Year on a high note, welcoming AFB International to its client roster. Headquartered in St. Charles, MO, AFB International is the global science and technology leader in pet food palatability, with operations in North America, Europe, Latin America and Asia Pacific.

“The company sought an agency to help support its growth around the world, while at the same time providing a very high level of service and talent,” said AFB International’s Director of Marketing Brooke Eiler. “Simantel offers all of those things, and more. We are very pleased to be working together.”

As agency of record, Simantel will have creative responsibilities for AFB’s print and electronic advertising, branding and website, in addition to media placement, trade show and marketing research assistance.

“We are truly excited to be working with the AFB team,” said Simantel part owner and Executive Creative Director Maggie Whalen. “They are a great fit for Simantel’s capabilities and allow us yet another opportunity to leverage our global resources.”

Simantel’s St. Louis office will handle the business, with support from staff at its headquarters. Simantel was awarded the new business after AFB conducted an agency review in fall 2012.