We’re Golden (and so is our Marketing Automation)

Oracle has recognized Simantel as a Gold Level partner for its commitment and excellence with their Marketing Automation (MA) software, Eloqua. In order to achieve Gold Level status, companies must meet stringent requirements. This includes employing in-house certified professionals, having a proven track record of transactions and providing customer validation of successful campaigns.

Simantel began offering MA solutions two years ago to help clients better communicate with their audience online. These tactics can include email marketing, online contests, events such as webinars and many more activities used to gather leads, nurture them and ultimately increase sales.

Simantel’s specialist team spans five states with combined MA experience totaling over 30 years, running campaigns for large brands such as Caterpillar and Knapheide.

“The industry has come a long way, and so has Simantel,” said Abby Bell, Marketing Automation Director at Simantel. “Our MA capabilities have grown tremendously in just two short years. We not only automate our clients’ marketing efforts, but we focus on creating a personalized customer experience for each campaign.”

How is Gold Level status earned?

Only established, trusted partners can achieve Gold Level status. In order to qualify, a set number of specializations is required. In addition to implementing qualifying specializations, we continue to be at the forefront of the industry, attending and speaking at conferences across the country. Oracle Gold Level status requires in-depth product and industry knowledge, and a proven added value to client campaigns. We not only follow best practices, we set them.

What does this mean for Simantel clients?

The benefits reaped from obtaining Gold Level status are beneficial for both new business opportunities and enhancing current campaigns. We now have access to advanced resources, tools, training materials and specialized support. We are also authorized to sell Oracle’s entire portfolio of products.

Many companies are experimenting with this latest must-have marketing tactic. Selecting an Oracle recognized partner gives a competitive advantage. It will ensure the knowledge, experience and commitment needed to run successful campaigns.

Advice? Glad you asked.

Our advice to companies looking for an agency with MA capabilities: if it seems too good to be true, it probably is. Look for a reputable company with a proven track record and in-depth knowledge of industry best practices.

“Because of companies like Oracle and their commitment to furthering the industry, the rate of expansion will be like nothing we’ve seen before,” said Bell. “If you’re not already doing MA, you’re behind.”

Next stop for Simantel, Platinum Level. Until then, here’s a look at Who Uses Marketing Automation.