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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
We Want You: Marketing for Talent Attraction
Marketers around the world are shifting marketing spend from driving sales to talent acquisition. Here’s our story.
Content Production Showcases the Cat® Reman Process
A project re-envisioned: Content Production meets deadlines and raises the bar for Cat Reman.
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Simantel Gets Some New Ink
Former Owner and Principal of Simantel, Maggie Whalen Misselhorn, turned her retirement gift into an opportunity to give back to the entire community.
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Never Had a Bad Day: The Legend of Bernie Karl
The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.
Celebrating Simantel’s Summer 2023 Interns
Meet Simantel’s summer 2023 interns — members of our first official paid internship program.
A Not-So-Serious Answer: CVA Crash Course Campaign
The CVA Crash Course campaign breaks through the clutter with a not-so-serious approach.
Simantel Co-Owner Misty Dykema Elected Vice President of AMIN Americas Board
We're excited to announce Misty's new role for the global network of independent agencies.
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.
Context: It’s Everything!
We’ve been told: “You ask a lot of questions.” So maybe we do, but it's not because we're nosy. Here’s why we're so curious and how it helps us help our clients.
Five Considerations for Choosing a Marketing Automation Software
Looking to purchase or migrate to a new marketing automation solution? Use these five criteria to evaluate your options.
Inside Content Strategy: What It Is and Why You Need It
What is a content strategy? And how do I make one that works? If you’re asking these questions, you’re not alone.
Kudos to Our Three New Vice Presidents
We are happy to announce the promotion of three long-standing Simantelites to VP. Please help us congratulate Chris, Erin and Lori.
Wisdom From Women Leading the Heavy Industry
Stories from successful female leaders in traditionally male-dominated fields.
Five Takeaways From the Salesforce State of Marketing Report
The low-down on learnings from the Salesforce State of Marketing Report, 8th edition.