Simantel Begins New Leadership Chapter
…been thinking about both the short- and long-term future of the company since the beginning of their partnership. Today, they are announcing a shared and collaborative decision about the next…
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Disruptive Marketing: The Hook vs. The Strategy
…the company’s brand. Let’s talk about the hook vs. the strategy. If your strategy is to drive your target audience to the website and educate them further, then the hook…
Blazing Trails at Salesforce Connections
…Company Drives Results with Personalized Marketing, presented by Toyota of Canada, I heard how the company is using Marketing Cloud to partition usable data to impact their customers. This way,…
Happy “Get to Know Your Customers” Day
…Your customers are talking about your company, especially on social channels. Harness that wealth of online conversations to understand customer needs and brand perception. Simantel can use clients’ social listening…
Confronting Marketing Trends for 2020 and Beyond
…Experience (CX) as a company value. I don’t know a single organization who can’t find some truth in the fact that the primary hurdle to rallying around CX is that…
Using Video Marketing Beyond Awareness
…tips are for everyone. Whether you’re a B2B company trying to engage your dealers, buyers or clients, or a company selling the newest, hottest shoes, video marketing is important. B2B…