Service Line – Analytics
…The New Rules of First-Party Data How we help Marketing measurement strategy and KPI development Data and analytics ecosystem planning Google Analytics and Tag Manager implementation Campaign tracking and tagging…
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It’s Raining Leads: Targeting Using Data
…best leverage data. Maybe you’ve read some of them. But whether you are a data analysis wizard or have nightmares at the mere suggestion of data cleansing, you can start…
4 CX Trends to Know About
…business success. 3. Data Management, Science Becoming More Difficult Most organizations can point you to a treasure trove of data coming from a variety of sources. Because of the sheer…
AI: What It Means for Brands and Their Partners
…created to facilitate Machine Learning across data sets. Modifications to the algorithms come from human input. The machine learning relies on these human inputs or the availability of data or…
Marketing Agency, Simantel, Invites Community to Attend Keynote Sessions at Upcoming Data Conference
…Brand Identity: Finding the stories in data” Prescott Shibles, CEO, Farm Journal – “Data Strategies to Influence & Accelerate the Buyer Journey” Bruce Biegel, Principal, Winterberry Group – “Demystifying the…
2024 B2B Marketing Trend Predictions: Video Still Dominates
…your shot list for your next cellphone video shoot. Explore the Rest of the Trends Trend #1: Obviously It’s AI, Right? Obviously. Trend #2: It’s the First-Party Data Party! Trend…