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marketing waste quote
Smaller Marketing Budget? Make Strategy Do More of the Work.
When resources are limited, strategy becomes your greatest advantage. Every marketing investment should have a clear role in moving the business forward.
excavator at work site
What We’ve Learned After Years of Talking to Industrial Customers
There is no single industrial customer, but clear patterns emerge over time. Discover the insights that help marketers better understand the people behind industrial buying decisions.
universal marketing model
UMM: A B2B Marketer’s Path to Smarter, Unified Strategy
Disconnected systems and siloed teams make it difficult to see the full customer journey. The Universal Marketing Model helps bring data, processes and people together to create a more connected marketing strategy.
unifying disparate data
“What Do You Mean by a ‘Lead’?”: Making Sense of Disparate Data
Marketing data lives in more places than ever, making it harder to turn information into action. Here are some practical ways to start making sense of the mess.
Our Arms are Longer Than They Look
The Advertising and Marketing Independent Network (AMIN) is a group of 50 fiercely independent agencies is 30 different countries around the world.
the brave idea
Maybe the Brave Idea Isn’t Actually the Risky One
Marketing that feels safe can come with a different kind of risk: being ignored. Distinctive creative drives stronger business impact, especially in B2B, by standing out in a crowded market.

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