Two overlapping portraits representing different persona types.
Two Types of Personas: How to Choose?
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
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Unlocking the Insights: A Q&A with Jason Brown on Our Latest Marketing Study
Simantel Insights Director, Jason Brown shares his perspective on our inaugural research study and why it’s important for today’s marketers.
Salesforce Updates
Five New Updates for SFMC from the Spring ’25 Release
Five actionable steps to make the most of the Salesforce Spring ’25 Release and set your organization up for success.
Team members collaborating during a workshop.
So You Think You Need a Workshop
Five tips for leading productive workshops and creating powerful collaboration.
quote-when we work together to create value, all ships rise
A Letter From the Owners: Our 2025 Focus Is Value Creation
A look at how we aim to deliver benefits valuable enough to justify the investment and generate measurable outcomes in the year ahead.
Graphic illustrating five steps along a path.
5 Steps to Better Research
These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.