Susan Reising
3 Ways to Drive a Growth Mindset in Your Organization
Continuous learning, bold experimentation and empowerment are game-changers for driving real innovation.
Woman looking through a frame made with her hands.
Turning a Persona Into a Person
Give your customers a personality, not just a label, with the use of personas.
customer experience blueprint on grid
Laying the Groundwork: A Real-World Framework for Better B2B Experiences
Delivering better B2B customer experience starts with aligning teams around a shared vision and building with intention from the ground up.
red and blue capsule pills
The Red Pill or the Blue Pill? Adapting Your Content Strategy for AI Overviews
In a world reshaped by AI Overviews, marketers face a choice — optimize content for machines or stay rooted in strategy that puts people first.
AI brain on computer screen
AIO Is Changing the Game: Is Your Marketing Ready?
Google’s AI Overviews are changing search, pushing marketers to adapt for a zero-click future.
Illustration of a head with a lightbulb and question marks representing ideas and problem-solving.
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.