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GDPR is in Effect. What Does it All Mean?
…data Right to be forgotten – deleting the consumer’s data if they request it Accountability – explaining your data protection policies to the consumer Is it something I need to…
…data Right to be forgotten – deleting the consumer’s data if they request it Accountability – explaining your data protection policies to the consumer Is it something I need to…
…not — we expect to see a continued increase in adoption of these tools in B2B marketing in 2024. Trend #2: It’s the First-Party Data Party! First-party data isn’t a…
…media is targeted, tracked, reported and optimized. Prioritizing that ever valuable first-party data will be key. And while first-party cookies are safe for now in most regions, we anticipate that…
…analytics setup Standard tracking and custom tagging Data collection and integration into data warehouses Normalization and platform consulting For more on building a strong data foundation, refer to our blog…
…Trends Trend #1: Obviously It’s AI, Right? Obviously. Trend #2: It’s the First-Party Data Party! Trend #3: Video: It’s Still Totally Dominating. Trend #5: More Marketing Forecasting, Please! We…
…jobs in fields like data science increasing, everyone has become focused on getting the most out of their first party, or internal, data. Here are questions to ask yourself: What…