…analytics setup Standard tracking and custom tagging Data collection and integration into data warehouses Normalization and platform consulting For more on building a strong data foundation, refer to our blog…
…media is targeted, tracked, reported and optimized. Prioritizing that ever valuable first-party data will be key. And while first-party cookies are safe for now in most regions, we anticipate that…
…Trends Trend #1: Obviously It’s AI, Right? Obviously. Trend #2: It’s the First-Party Data Party! Trend #3: Video: It’s Still Totally Dominating. Trend #5: More Marketing Forecasting, Please! We…
…jobs in fields like data science increasing, everyone has become focused on getting the most out of their first party, or internal, data. Here are questions to ask yourself: What…
…have approval to access or use data in meaningful ways, as many organizations have legal concerns about sharing data across the enterprise or with vendor partners. The list could go…
…data lake and/or data warehouse. Specifically, this raises such questions as: Where to start evolving the role of marketing? What data sources are needed? Where should those data sources live…