2024 B2B Marketing Trends Predictions
…not — we expect to see a continued increase in adoption of these tools in B2B marketing in 2024. Trend #2: It’s the First-Party Data Party! First-party data isn’t a…
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GDPR is in Effect. What Does it All Mean?
…data Right to be forgotten – deleting the consumer’s data if they request it Accountability – explaining your data protection policies to the consumer Is it something I need to…
Emerging Marketing Trends: 2021 Predictions
…media is targeted, tracked, reported and optimized. Prioritizing that ever valuable first-party data will be key. And while first-party cookies are safe for now in most regions, we anticipate that…
Analytics Maturity Roadmap: A Guide to Better Marketing Reporting
…infrastructure. Deliverables: Web analytics setup Standard tracking and custom tagging Data collection and integration into data warehouses Normalization and platform consulting For more on building a strong data foundation, refer…
2024 B2B Marketing Trend Predictions: Personalized Content
…Trends Trend #1: Obviously It’s AI, Right? Obviously. Trend #2: It’s the First-Party Data Party! Trend #3: Video: It’s Still Totally Dominating. Trend #5: More Marketing Forecasting, Please! We…
UMM: A B2B Marketer’s Path to Smarter, Unified Strategy
…today. Inventory your platforms (CRM, CMS, MAP, analytics tools), your workflows (campaign development, lead nurturing), and your data (first-party, third-party, intent). Document who owns what, how it connects (or doesn’t)…