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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Who Stole the Cookie from the Cookie Jar?
There's a snack thief amongst us and we are determined to get to the bottom of this. Watch the video for details of our investigation.
Celebrating a Milestone
Many brands miss the opportunity to leverage a milestone in their content strategy. Here’s how one company did it – and very successfully!
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The Mailbag: A Client Q&A
Tim tackles questions our clients ask during annual planning. This includes evolving client-agency relationships, investing in content strategy and what to think about up front.
It’s Raining Leads: Targeting Using Data
If you live in the Northern Hemisphere, you're likely talking about how cold it is. Let's talk about delivering the right message depending on the weather.
The Do’s and Don’ts of Eloqua’s New Editor
The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
Happy Holidays from Simantel
'Tis the season to celebrate awkward holiday small talk. Watch this year's holiday video to take a peek inside Simantelites' conversations with their families about what we do for a living.
Eloqua and Facebook Lead Gen Ads are Now Friends
If you're ready to get started on social lead gen ads and are looking to connect Eloqua with Facebook, this whitepaper is for you.
Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you're just getting started or refreshing your personas, start with these six things.
5 Steps to Better Research
These fundamentals may seem simple, but are easily overlooked. Here's how to gather the right insights to make more informed decisions.
The Tony Danza of Dirty Data
Clean data can be a major issue when trying to reach customers. Become the boss of your dirty data by building a Contact Washing Machine. Here's how.
2017 Smoke on the Water
We fired up our smokers to see who at Simantel can smoke the tastiest meat. Here's a video recap of the smoking, eating and fundraising (sorry, smells not included).
The Mailbag: A Client Q&A
This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.
Calculating Calculators
We've all taken a "Which Character are You?" quiz. But see how B2B marketers are transforming this into a lead generating tactic.
Driving Quality Leads on Social
If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.
Our Arms are Longer Than They Look
The Advertising and Marketing Independent Network (AMIN) is a group of 50 fiercely independent agencies is 30 different countries around the world.
Distribution Network Know-How
Simantel helps brands and their distribution networks build and rally around a common vision for customer experience that starts, well, with the customer.