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Say Hello to Our New Event Lead Capture Friend – Captello

 We love a good partnership here at Simantel and we’re excited to announce our latest—with Captello. Through this partnership, we can now offer our clients a lead capture solution to fit any event size. And the timing couldn’t be better. The number of corporate events held annually is continuing to grow post-pandemic with marketers even citing events as critical to their marketing strategies and organization’s success. But only if they can prove value.

That’s where Captello, a leading provider of lead capture and event engagement solutions, comes in. The software helps brands using events to gain the attention of new customers effectively demonstrate ROI for their event strategies.

“Businesses continue to embrace events as a key marketing strategy. The importance of effectively capturing and managing those in-person leads has become a top priority,” said Simantel Vice President, Abby Bell. “We recognize this need and selected Captello as our partner to deliver a comprehensive solution.”

Event Lead Capture Capabilities

Captello offers a suite of event lead capture tools that streamline the lead collection process and provide valuable insights into event performance. With features such as customizable lead capture forms, badge scanning capabilities, and real-time lead tracking, businesses can easily capture and qualify leads, resulting in higher conversion rates.

“Many brands struggle to incorporate offline behavior with online or digital tracking. Even those who specialize in these technologies often struggle to create a strategy for their events that effectively captures ROI,” Abby explained. “With Captello we can help our clients capture good data, flag leads and even gamify their event participation as part of the full customer journey.”

Simantel’s focus on the overall customer experience (including event experiences) makes the partnership with Captello a natural fit. Whether it’s a small trade show or a large industry conference, our expertise and Captello’s robust platform will help businesses efficiently capture leads and gain actionable insights to fuel their marketing strategies.

“We’re excited to partner with Captello to bring their innovative event lead capture solution to our clients,” said Tim Leesman, principal at Simantel. “Captello’s technology aligns perfectly with our commitment to providing our clients with the tools they need to succeed in today’s competitive landscape.”

“With Simantel’s deep expertise in customer experience and Captello’s cutting-edge event lead capture technology, this partnership is set to empower businesses to maximize their event ROI and drive growth,” said Ryan Schefke, Captello CEO. “Businesses can now focus on engaging with attendees and building relationships, knowing that their lead capture process is in capable hands.”

To learn more about the scalable event lead capture solutions made possible through our partnership with Captello, or to schedule a demo, visit

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