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Trend with Intention: How to Make Cultural Moments Work for Your Brand
Brands that make the biggest impact aren’t the ones chasing every viral moment, they’re the ones choosing them wisely.
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Inside Simantel’s Human-Led, AI-Assisted Approach to Marketing
A look at how Simantel uses AI to boost creativity, streamline workflows and stay human-first in marketing.
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Three Ways to Build Trust in Your Partner Relationships
Transparency, teamwork and long-term thinking drive real results and a relationship that lasts.
from data to decisions
How to Get Actionable Insights From Raw Data
An intentional approach to gathering, storing and analyzing data can help you turn raw data into real business impact.
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Two Types of Personas: How to Choose?
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
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Unlocking the Insights: A Q&A with Jason Brown on Our Latest Marketing Study
Simantel Insights Director, Jason Brown shares his perspective on our inaugural research study and why it’s important for today’s marketers.