Two Types of Personas: How to Choose?
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
And, We’re Live! Marketing Sweats Podcast
Season one is now available. Tune into our new podcast about real-life accounts from hardworking pros.
Tackling the Top Three Marketing Challenges of a Matrix Organization
Read how you can overcome resource, knowledge sharing and alignment challenges so you can make better marketing decisions.
Simantel Named a Salesforce Consulting Partner
We recently added Salesforce to our growing list of partnerships and technology certifications. Get all the details.
We Mean Business – More Than a Brand Position
From traditional to digital. Get the dirt on our 20+ year partnership with a nationally recognized leader in agriculture, LG Seeds.
Simantel: Located at the Intersection of B2B and B2C
B2B and B2C are not mutually exclusive, at least at Simantel they’re not. Here’s our take.
New Year. New Goals. Kick Them Off With a Workshop.
Read how workshops can help you renew a business focus, drive alignment or implement a new strategy.
Google Knowledge Graph for the Search Win
Check out how Google search results can easily get the answers to your Super Bowl questions.