News Archives

Hard Working Brands, News, Work

For the Win: The Caterpillar Draft Day Campaign

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

Never Had a Bad Day: The Legend of Bernie Karl

The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.

Celebrating Simantel’s Summer 2023 Interns

Meet Simantel’s summer 2023 interns — members of our first official paid internship program.

Simantel Co-Owner Misty Dykema Elected Vice President of AMIN Americas Board

We’re excited to announce Misty’s new role for the global network of independent agencies.

Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign

Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.

Context: It’s Everything!

We’ve been told: “You ask a lot of questions.” So maybe we do, but it’s not because we’re nosy. Here’s why we’re so curious and how it helps us help our clients.

Five Considerations for Choosing a Marketing Automation Software

Looking to purchase or migrate to a new marketing automation solution? Use these five criteria to evaluate your options.

Inside Content Strategy: What It Is and Why You Need It

What is a content strategy? And how do I make one that works? If you’re asking these questions, you’re not alone.