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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Reaching a Segment of One
Know a prospect so well you can deliver content like they're the only one in the campaign.
Brand: Building a Community of Lovers
As marketers, our only job is to connect with people. Here are four human truths for better marketing, as detailed in Free Range Brands.
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The Mailbag: A Client Q&A
Let's talk more about adapting to changes in leadership, planning a lead gen strategy and rationalizing the cost-value of your agency.
MadWomen: The 3%
With Women's History Month drawing to a close and International Women's Day behind us, I think it's safe to say it felt a bit different this year.
Aligning Video with Your Brand
Leadership finally approved that video you've been wanting. Now What? How do you choose between humor, heartfelt or education.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn't mean getting away from the overarching strategy.
Choosing a Partner is as Easy as P.I.E.
When looking for a marketing automation expert, find a company interested in being a true partner, which requires integrity and experience.
The Mailbag: A Client Q&A
Tim tackles questions our clients ask during annual planning. This includes evolving client-agency relationships, investing in content strategy and what to think about up front.
It’s Raining Leads: Targeting Using Data
If you live in the Northern Hemisphere, you're likely talking about how cold it is. Let's talk about delivering the right message depending on the weather.
Eloqua and Facebook Lead Gen Ads are Now Friends
If you're ready to get started on social lead gen ads and are looking to connect Eloqua with Facebook, this whitepaper is for you.
Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you're just getting started or refreshing your personas, start with these six things.
5 Steps to Better Research
These fundamentals may seem simple, but are easily overlooked. Here's how to gather the right insights to make more informed decisions.
The Mailbag: A Client Q&A
This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.
3 Steps to Conversion Bliss
Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.
Talk More, Type Less
Let’s face it—we live in the future. Here's what marketers need to know about voice search when planning their keyword strategy.
Beat the Summer Heat
Don't spend your vacation days executing campaigns at your desk. Keep em' going with these marketing automation tactics.