Search and social are more connected than ever. Google Search Console’s platform properties give marketers new insight into how social content gets discovered through search.
Turn event interactions into business impact with richer lead data, faster follow-up and connected systems.
There is no single industrial customer, but clear patterns emerge over time. Discover the insights that help marketers better understand the people behind industrial buying decisions.
Marketing data lives in more places than ever, making it harder to turn information into action. Here are some practical ways to start making sense of the mess.
As privacy expectations rise, first-party data is shifting from a technical requirement to a strategic opportunity built on trust, value and meaningful digital experiences.
Give your customers a personality, not just a label, with the use of personas.
A practical, strategic framework to help marketers evolve from basic tracking to automated, insight-driven decision-making.
Whether you have one hour or need to level-up, here are three research ideas that can make or break your marketing.
Transparency, teamwork and long-term thinking drive real results and a relationship that lasts.
An intentional approach to gathering, storing and analyzing data can help you turn raw data into real business impact.
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
Simantel Insights Director, Jason Brown shares his perspective on our inaugural research study and why it’s important for today’s marketers.
Five tips for leading productive workshops and creating powerful collaboration.
These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.
Spoiler alert: storytelling with data, the evolving data landscape and AI are game-changers for all marketing strategies moving forward.
Our take on this year’s State of Marketing Report and what the research means for the future of marketing.
Forecasting continues to bubble to the top of executive and marketing leader wish-lists.
We predict that discussion and planning around first-party data collection will take center stage in 2024.
Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.
The data shows us if those flashy display ads really drive more clicks than static banner ads.
A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.
Dreamforce, the annual conference for Salesforce professionals, is in the books. Here’s what we learned.
Learn how to tidy up your martech stack and ensure that you’re maximizing your technology investment.
Let’s get technical for a minute with this Q&A that every digital marketer that works in email marketing should know about.
LG Seeds and Simantel partnered to bring excitement and new interest to the agriculture industry.
Our take on where the most successful marketing leaders will be pushing their organizations next year.
Resending emails can serve marketers well, but only if thoughtfully deployed. Start making them work to your advantage.
Get valuable user behavior insights when you connect Google Analytics website data to your known marketing contacts.
Read how workshops can help you renew a business focus, drive alignment or implement a new strategy.
Let’s talk through some major marketing pain points and how you can overcome them moving forward.
Read our key takeaways from the first ever Facebook Marketing Partners for Agencies Expo.
Five tactics to deepen the connection with customers so you can be useful to them.
Three jam-packed days and 450+ sessions boiled into three conference take-aways.
A quirky concept backed by research catches attention (and sales).
Four steps to focus on engagement with, and through, your employees.
Which should come first, the investment in technology or a sound strategy?
Read how generational change will affect the ag customer experience.
When it comes to finding the right audience and building your database, quality trumps quantity.
We take a look at data from Google Trends to find out. And the answer is…well, it depends.
Learn more about this narrowly defined, broadly applied approach to big data.
Dreamforce 2018 has come to an end and boy do we have some takeaways for you.
Here’s our take on where the most successful marketing leaders will push their organizations.
Set up your next project for success with start-up tips designed to create a solid foundation.
Let’s look at artificial intelligence and how it can propel your media strategy.
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.
The General Data Protection Regulation is here. Let’s look at FAQs about the new rules for personal data.
Build relationships with your social audiences and grow your list of qualified leads.
Two insightful perspectives about finding the right balance between logic and emotion.
Make the most of your efforts on Twitter, Instagram and Facebook with a social media best practices guide.
Know a prospect so well you can deliver content like they’re the only one in the campaign.
Let’s talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.
OSF HealthCare Foundation explores the many “what ifs” of healthcare possibilities with donors and volunteers.
Tim tackles questions our clients ask during annual planning. This includes evolving client-agency relationships, investing in content strategy and what to think about up front.
If you live in the Northern Hemisphere, you’re likely talking about how cold it is. Let’s talk about delivering the right message depending on the weather.
Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.
This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.
We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.
Our client took these three steps to achieve data success — and you can too.
Our VP of Strategic Services talks data obstacles and how to dig in and get real.