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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Combatting the Attention Crisis for Marketers
A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.
Hashtags: The Real MVP of Social Media
How brands can score big on social media during the Super Bowl (and the off season, too).
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2024 B2B Marketing Trend Predictions: Marketing Forecasting
Forecasting continues to bubble to the top of executive and marketing leader wish-lists.
2024 B2B Marketing Trend Predictions: Personalized Content
Customers expect personalized content, and it really pays off for brands that do it well.
2024 B2B Marketing Trend Predictions: Video Still Dominates
Video is a marketing trend that's here to stay so it's important to do it right. Here are 5 tips for embracing it to the fullest.
2024 B2B Marketing Trend Predictions: First-Party Data
We predict that discussion and planning around first-party data collection will take center stage in 2024.
2024 B2B Marketing Trend Predictions: Generative AI
Whether you're a fan of AI or not, we expect to see a continued increase in its use in B2B marketing in 2024.
2024 B2B Marketing Trends Predictions
Our top 5 predictions for what's in store for marketers in 2024 - and how to make the most of it.
AI: What It Means for Brands and Their Partners
AI is all the rage. Here's our take on this powerful tool and a few considerations marketers must keep in mind.
The Dynamic Duo: PR and Social Media as the New Heroes in Your Integrated Marketing Campaigns
Integrating PR and social media into your marketing campaign is essential. Here’s why.
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.
Wisdom From Women Leading the Heavy Industry
Stories from successful female leaders in traditionally male-dominated fields.
Animated Banner Ads: Are They Worth the Effort?
The data shows us if those flashy display ads really drive more clicks than static banner ads.
Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy
Two unique perspectives from our own pros on advertising during the big game.
Emerging Marketing Trends: 2023?!
A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.
Burning Questions from This Year’s Marketing Sweats Guests
A look back at what was on the minds of our Marketing Sweats guests this year and a few thoughts on the questions they posed.