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Content Resource Request
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Your Name
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Job #
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Client/BU
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When do you need to know the resource by?
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Is there an existing strategy? Please include a link to the needs brief.
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What type of work do you need?
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Content Audit (collect & analyze content for reuse/updating)
Content strategy (mapping/planning content, wireframing, SEO research, requirements)
Stakeholder/SME/client interviews (discussion guide, conduct interview, report out)
Message development/message framework (themes, message matrix, message pillars)
Communication strategy (writing a strategy plan – goalsetting, go-to-market strategy, secondary research, audience definition)
Creative concepting for campaign/initiative (“big idea,” rationale copy, headlines, sample copy, video ideas)
Brand guidelines or campaign playbook
Writing — short form (web copy, social, article, launch sheet)
Writing — long form (case study, white paper, ebook, guide, report, brochure)
Video scripting
Please provide a brief overview of the ask:
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Was there a writer or comm/content strategist on this account before? If yes, who?
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When does work need to start?
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When will work need to be completed?
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How many hours have been scoped for this work?
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What budget do you have for the entire project?
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What is the timing for the remainder of the project?
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