OUR WORK
Client-focused passion and a results-driven track record
Top line: we connect brands with the people they serve. Bottom line: we do it because we love to — and that shows in our work.

(What doesn’t show in our work? The 2,700+ cups of coffee we consume at our home offices annually.)
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Industrial and Agriculture
From boots in the dirt, to seed in the soil ...
For decades we’ve helped industrial and ag brands grow, and that’s grown our expertise to serve them. Whether audience research, strategy, content capture or user journeys — we know the gears and levers to connect with your end user for real results. And (*shameless plug fault code*) we’re proud of teaming up with a brand leader like Caterpillar for over 40 years and counting.
Cat® 306 CR Mini Excavator
An NPI set out to reach a new, unfamiliar marketplace — and bold creative hit the bullseye.
Cat Reman
To raise awareness of a legacy service and its 50-year milestone, this award-winning campaign elevated the core of it all: relationships.

The Knapheide Manufacturing Company

With a fragmented brand ahead of branch expansion, an “all-in” agency partnership helped unify this industry leader.
Cat Equipment Support
For a leader like Cat Construction, equipment support was no small ask — so the big solution was scalable content.
Cat Customer Value Agreements
When customers overlooked a complex service program, this “crash course” drove a critical awareness lift.
Quality of Life
Not to get all emotional ...
(But we’re going to.) There’s a softer side in all of us, and same goes for Simantel. Time and again, our teams immerse themselves in work that truly helps people’s lives. And that comes to life uniquely by our clients across industries. From insurance to financing to healthcare to philanthropy, we’re proud to help brands that help us all when it matters most.
OSF HealthCare
With lofty fundraising goals, innovative content helped toward truly innovative healthcare advancements in the area.
Community
Proud to rep those who rep where they're from.
There’s nothing more important than the communities we serve. When you call a place home, the work hits home differently. That’s why local, area and regional initiatives are still a critical part of our client makeup. At the end of the day, we all feel the impact of work where we live.
Choose Greater Peoria
To combat a talent attraction challenge, the strategic branding of a region turns the tide and aims for more.