Understanding the Consumer and the Brand
In the Strategy phase we dig deep into the audience and brand. We roll up our sleeves and methodically do our research. This means we look at brand identity, how different functions within a brand work together and the strategy behind campaigns and messaging–all in support of the greater customer experience.
We also get to know the audience, their behaviors, how they use media and what is most likely to push them to take action. Through these insights, we identify the moments that matter the most in their journey and craft a sound strategy that creates fusion between consumer expectations and a brand’s goals.
Brand Identity & Messaging
Creating, refreshing, consolidating and reinventing brands is our passion. It's more than your logo. It's a look, a feel, a whole identity system, and all of the interactions your customers have with your brand.
Also called engagement marketing, in-person marketing or event marketing. But we’re talking about experiences beyond a billboard or a booth. Experiential marketing ties together your online and offline efforts.
The best marketing is informed by research and insights. We use both primary and secondary research to understand the customer and their behavior — both online and off.
Persona & Journey Building
Built from research to help you deliver personalized messages and experiences. Developing personas and journeys beyond basic demographics can breathe life into your strategy and help tailor the approach.
Moving beyond words on a page and an editorial calendar and into developing the "why" behind your content. This vision guides content development and is the engine to inspire your customer to act.
Technology Consultation & Automation
Through endless technology options, how do you know which to choose? And what will align with your marketing strategy? Our technical support provides direction and strategy for automating your data flow.
Happy “Get to Know Your Customers” Day
Five tactics to deepen the connection with customers so you can be useful to them.
Ready, Set, Research
Whether you have one hour or need to level-up, here are three research ideas that can make or break your marketing.
Strategy and Technology: The Chicken or the Egg
Which should come first, the investment in technology or a sound strategy?
4 CX Trends to Know About
If your 2019 plans include investing in customer experience (CX), you’re not alone.
Identity-Based Marketing. Are You Ready for It?
Learn more about this narrowly defined, broadly applied approach to big data.
Turning a Persona Into a Person
Give your customers a personality, not just a label, with the use of personas.
You've done your research and have seen some of our work examples, but there's so much more to talk about. Want to chat? Give us a call, send an email, tweet us — you get the idea. We'd love to hear from you.