Client: The Knapheide Manufacturing Company
A trusting partnership and modern edge helps bring together a fragmented brand for a massive expansion.
From a brand refresh to an award-winning marketing campaign, our working relationship with The Knapheide Manufacturing Company has been full of successes. But what we’re most proud of has been stepping inside their operation to help them build their internal lead generation and tracking processes so they could take charge of their own ongoing success.
  • Content Strategy
  • Creative Activation
  • Motion Media
  • Marketing Automation
  • Analytics
  • Business Consultation

Challenge

Over 175 years young
We connected with Knapheide for a comprehensive brand refresh — inside and out. The deep research we conducted helped lay groundwork for a campaign strategy that would embrace their industry-leading position and established values and enhance their brand identity.

Solution

Raising the (sweep)stakes
Once we set a striking new position, we pushed past brand into experience, using a knowledge of similarly complex distribution systems to workshop objectives, tackle issues, consult on tech and map a future state. Lead-generating awareness and engagement campaigns followed, including the successful ‘Win-A-Truck’ sweepstakes.

Outcome

Data is the new oil, and the Simantel standard

Knapheide faced internal challenges that prevented truly benefiting from effective marketing solutions. So, we saw this as an opportunity to give them more. We wanted to refresh their workflow, laying out operational and systems understanding, integrating sales and marketing strategies and using data tracking to revolutionize how they did business.

The lead management program implemented at Knapheide was recognized by Oracle as a Markie Finalist, and post-campaign, our stakeholder was promoted as VP over both sales and marketing; client successes from the alignment we helped them achieve. But, as trusted partners, these are the successes that matter. Because we only win when our clients win.

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