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Cheers to Women Rocking the Marketing World—and Beyond
Gender equality and inclusivity in business have come a long way, and it’s on all of us to keep the momentum going.
Mining Through the Ages
Mining Through the Ages
A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.
Celebrating Five Decades of Remanufacturing
Celebrating Five Decades of Remanufacturing
Cheers to Cat® Reman’s golden anniversary—and the award-winning “50 Years of Friendship” campaign.
Hashtags: The Real MVP of Social Media
Hashtags: The Real MVP of Social Media
How brands can score big on social media during the Super Bowl (and the off season, too).
2024 B2B Marketing Trend Predictions: Part 5
2024 B2B Marketing Trend Predictions: Marketing Forecasting
Forecasting continues to bubble to the top of executive and marketing leader wish-lists.
2024 B2B Marketing Trend Predictions: Part 4
2024 B2B Marketing Trend Predictions: Personalized Content
Customers expect personalized content, and it really pays off for brands that do it well.