Expanding Motion Media

Water Street Media Works Joins Simantel

Water Street Media Works is joining the award-winning marketing and communications firm Simantel, strengthening their video and motion graphics capacity for clients.

• Water Street Media Works is a creative shop excelling at live-action shooting, editing, animation and video effects.
• Water Street Media Works owner Bob Wojda has been named Director of Motion Media at Simantel.
• These changes are effective Nov. 1, 2014.

Video is growing as a critical marketing tool, especially with the rise of digital content. According to Nielsen, 100 million internet users watch online video each day.

Simantel’s own workload has mirrored this trend. The firm has filmed and/or produced more than 45 videos for clients in the previous year alone. With an expanded video team, Simantel can better meet the client demand and increase the firm’s manpower, equipment and technology.

Simantel is excited to welcome the team at Water Street Media Works to their ranks. With Bob Wojda at the helm of the new motion media department, the agency feels confident that this will lead to great things for clients and both teams.

“We have worked with Bob for a long time,” said Simantel Principal Susie Ketterer. “With the increasing demand for video, we felt this was the right time to expand our services, and Water Street is just the right fit. We’re thrilled they’re joining the Simantel family.”

“Every once in a while you see two things that completely align,” said Wojda. “We realized we had strengths that Simantel needed and vice versa. We’re happy that we both recognized that opportunity at the right time.”

This change means Simantel will offer its full range of marketing communications services to Water Street Media Works’ current clients.

“We wanted to serve our clients better,” said Wojda. “This will allow us to grow while maintaining our quality of work. Everybody wins, especially our clients.”

To accommodate the expansion of motion media services, Simantel’s strategy and research teams will move into ROOM, a high-tech, creative meeting space located a few doors away in the Contemporary Art Center. Select ROOM spaces will still be available for rent.

To learn more, please contact Kelly Stonebock at kellys@simantel.com.

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About Simantel


Founded in 1980, Simantel has evolved from a small creative boutique into a powerhouse creative and strategic marketing firm proudly headquartered in Peoria, Ill., with an office in St. Louis. Simantel serves regional, national and international clients in the agriculture, construction, education, energy, finance/insurance, healthcare, manufacturing and mining industries. The agency is a certified Female Business Enterprise and a member of the Advertising Marketing Independent Network.

About Water Street Media Works

Founded in 2009, Water Street Media Works is a small but powerful collective of creatives specializing in motion graphics. Providing a unique blend of technical, artistic and conceptual thinking, Water Street Media Works delivers exceptional work for clients including Caterpillar, Honeywell and Safway. The agency works globally, shooting video in such far-flung destinations as Tanzania, Spain and Saudi Arabia.

For more information on expanding our motion media capabilities, please return to the home page.