Matt Richmond
Creative Director

“What if?” wonderer
and “Why not?” wanderer.

Matt Richmond
As a leader...
  • With more than 25 years of experience, Matt has a knack for drawing out ideas from the people around him and shaping them into work that connects 
  • Started at Simantel in the mid-90s as a proofreader and junior copywriter, left a couple of times to explore other paths, and always found his way back 
  • Matt’s career has taken him through journalism, advertising and film. He has written for daily newspapers, directed movies, produced network TV and created ad work for brands of all sizes. 
  • Champions the big picture by guiding creative vision while keeping an eye on strategy and results 
  • Loves connecting with team members and clients to uncover ideas and bring them to life 

...and

Matt tends to follow his interests wherever they lead. That often includes cooking, going to Cubs games, playing guitar, baking bread, taking walks or growing vegetables. Other times it’s looking at art, spending time with family and friends or striking up a conversation with a stranger. Mainly, he’s just someone who likes to stay open and keep learning.

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Matt Richmond
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