Agency acquires Reising’s proven tools and methodologies, expanding its ability to help clients strengthen culture, communication and leadership alignment.
Peoria, Ill. — Oct. 1, 2025 — Change is never simple, but Susan Reising has built her career helping leaders and teams move through it with clarity, courage and connection. After nearly two decades of collaboration, Simantel is proud to welcome Reising as its new Director of Organizational Health — a move that also brings her proprietary tools and methodologies into the agency’s growing suite of services.
“For years, Susan has been a trusted partner, guiding clients through pivotal moments with both strategy and empathy,” said Misty Klobucher, principal at Simantel. “By acquiring her consulting practice, including the frameworks she has refined over decades, we’re expanding what it means to be a true partner and helping organizations not just tell their story, but live it from the inside out.”
Reising’s background spans journalism, counseling and consulting. Through this lens, she developed proprietary approaches to leadership coaching and training, and organizational health that have shaped the internal narratives of companies across industries. Her frameworks — including a seven-step methodology called Leading With Humanity — help leaders build trust, improve alignment and make thoughtful decisions under pressure. These tools are now part of Simantel’s offerings, enabling clients to better navigate complexity and sustain cultural change.
“Joining Simantel isn’t about leaving my work behind. It’s about amplifying it,” Reising said. “Together, we can help clients foster healthier cultures, equip leaders with clarity and create communication strategies that support real transformation.”
The move reflects Simantel’s evolution as The Agency of AND: a strategic partner that blends marketing, culture, communication and customer experience. By integrating organizational health and change management, the agency can support clients more holistically — from brand campaigns that resonate externally to cultural strategies that stick internally.
Reising also shares her perspective in the newest episode of Simantel’s Marketing Sweats podcast, where she talks candidly with Klobucher about leadership, organizational health and lessons learned over decades of experience.
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About Simantel: Simantel is a strategic marketing agency focused on working with its clients to solve business problems, all with an intention to build long-term relationships between brands and the people they serve. With nearly 150 team members in 23 states, Simantel is a one-of-a-kind creative and strategy partner, fully invested in bringing its 40-plus years of experience to clients who share its values. Whether solving a branding, customer experience or technology challenge, the agency always aims to deliver exactly what clients need — and then more — proving that Simantel is more than an ad agency. It is The Agency of and.™ Learn more at Simantel.com.