Smart, effective marketing is created with a clear purpose in mind. We help our clients develop cohesive strategies to serve as the foundation of all of their marketing efforts. A strategy informs all aspects of marketing — audience segmentation, message development, media placement, analytics and more. The success of every campaign or effort hinges on developing, and following, an informed plan.
Our approach helps explain just how we're going to reach your goals, specifically:
- Why? (business strategy & goals)
- Who? (audience segments)
- What? (the inspired idea)
- How? (creative concepts, content strategies)
- When? (schedule)
- Where? (channel strategy)
- What’s next? (evaluation, optimization)
Are you ready to craft your big overarching plan? Contact us to talk strategy.
- Brand strategy
- Qualitative and quantitative research
- Media planning and buying
- Measurement and optimization strategy
- Content marketing
- Persona development
“Simantel has provided end-to-end development for us from initial ideation, to creative and digital implementation, to campaign tracking. They took a brand that originated in 1848 and overhauled it with a new positioning statement and visual refresh of our corporate logo. Simantel continues to move our brand forward by strategically aligning our brand communications with our marketing efforts, both online and off. And ultimately, they ensure that our marketing dollars are spent wisely.”
– Mandar D. Dighe, Vice President of Marketing at Knapheide.
Read more about strategy
Strategy and Technology: The Chicken or the Egg
Which should come first, the investment in technology or a sound strategy?
It’s Raining Leads: Targeting Using Data
If you live in the Northern Hemisphere, you’re likely talking about how cold it is. Let’s talk about delivering the right message depending on the weather.
Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.