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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
CX Evolution For Your Infrastructure Brand
As a B2B marketer, where do you even begin in your evolution to better CX? It’s no easy feat, so we break it down into a three-phase roadmap.
Now, Let’s Build the Experience
The strategies and key pillars to building a successful, ongoing customer experience model.
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Framing Your Long-Term CX Solution
On the road to better CX, you’ll need personas, journey maps, data and content. That’s a lot. Let us break it down for you.
How to Lay a Solid CX Foundation
The critical conversations your business needs to have to create a solid CX (customer experience) foundation.
Understanding the Consumer in a CX Organization
Blue- or white-collar, infrastructure consumers share a mindset that leverages the logic and emotion they need to do the job.
The Role of the Dealer in CX Alignment
Distribution CX is an essential part of infrastructure brand CX. It’s where the sale happens — but it’s about so much more.
Getting CX Organizations Aligned
Getting your leaders aligned is easier said than done. But it’s a crucial starting point to better CX. Here’s why.
Wanted: Heavy Industry CX Champions
A CX champion, someone truly trained in the discipline, plays a critical role in ensuring brands meet evolving customer expectations.
The Big Lil’ Book of CX
If you are a B2B marketer serving an infrastructure brand, this eBook is for you. It might start out messy, but alignment is the key to helping teams achieve better CX.