The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Bringing Email Dark Mode Into the Light
With more screen time, comes more Dark Mode users. Let’s talk about why marketers shouldn’t ignore it and start designing for it.
Data Privacy: What It Means for Marketers
What marketers need to know about the state of data privacy, best practices and what to look for in the future.
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Easy-to-Use Content Tools: Customer Journey Map
Need to take your marketing messages to the next level? Try this tool to adapt to the entire customer journey.
Easy-to-Use Content Tools: Content Framework
Need a structured plan of attack for your content strategy? Try this tool.
Easy-to-Use Content Tools: Empathy Map
Need to really get to know your audience? What do they think, feel, hear and need? Try this tool.
Easy-to-Use Content Tools: Message Matrix
Need to detail out different messages for different audiences? Try this tool.
Easy-to-Use Content Tools: Content Audit Template
Need to figure out what content is live and how it’s performing? Try this tool.
Is Your Content Effective?
Findable, readable and actionable content can make the difference in your strategy. Find out how to inventory and audit your content to align with your goals.
Managing the Buyer’s Journey In Uncertain Times
What marketers should be thinking about when it comes to the customer journey in today’s strange environment.
Two Types of Personas: How to Choose?
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
We Mean Business – More Than a Brand Position
From traditional to digital. Get the dirt on our 20+ year partnership with a nationally recognized leader in agriculture, LG Seeds.
Simantel: Located at the Intersection of B2B and B2C
B2B and B2C are not mutually exclusive, at least at Simantel they’re not. Here’s our take.
New Year. New Goals. Kick Them Off With a Workshop.
Read how workshops can help you renew a business focus, drive alignment or implement a new strategy.
Dreamforce 2019: Capturing the Moments That Matter
Check out our recap with key takeaways from this year’s Dreamforce conference.
Confronting Marketing Trends for 2020 and Beyond
Let’s talk through some major marketing pain points and how you can overcome them moving forward.
Blazing Trails at Salesforce Connections
Three jam-packed days and 450+ sessions boiled into three conference take-aways.