Marketing Automation
What is Marketing Automation, Again?
Let’s talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.
When Innovative Brands Collide
A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.
Cat Marine-Leads-Thumb
Lead Quantity and Quality, You Can Have Both
See how Cat Marine implemented a strategic program to drive not just quantity of leads, but quality too.
ma partner
Choosing a Partner is as Easy as P.I.E.
When looking for a marketing automation expert, find a company interested in being a true partner, which requires integrity and experience.
Eloqua Update
The Do’s and Don’ts of Eloqua’s New Editor
The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
Buyer Persona
Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.