Technology Archives

The speculated short-term and longer-term impacts of the Google antitrust lawsuit.

Get the most out of your marketing tech stack by making sure the tools you’re using fit your business’s needs, goals and budget.

Our take on this year’s State of Marketing Report and what the research means for the future of marketing.

Customers expect personalized content, and it really pays off for brands that do it well.

Simantel is excited to offer event lead capture and engagement solutions, thanks to our new partnership with Captello.

We predict that discussion and planning around first-party data collection will take center stage in 2024.

Whether you’re a fan of AI or not, we expect to see a continued increase in its use in B2B marketing in 2024.

Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.