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Hot Takes from the Salesforce Ninth Edition State of Marketing Report
Our take on this year’s State of Marketing Report and what the research means for the future of marketing.
2024 B2B Marketing Trend Predictions: Personalized Content
Customers expect personalized content, and it really pays off for brands that do it well.
Say Hello to Our New Event Lead Capture Friend – Captello
Simantel is excited to offer event lead capture and engagement solutions, thanks to our new partnership with Captello.
2024 B2B Marketing Trend Predictions: First-Party Data
We predict that discussion and planning around first-party data collection will take center stage in 2024.
2024 B2B Marketing Trend Predictions: Generative AI
Whether you’re a fan of AI or not, we expect to see a continued increase in its use in B2B marketing in 2024.
2024 B2B Marketing Trends Predictions
Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.
AI: What It Means for Brands and Their Partners
AI is all the rage. Here’s our take on this powerful tool and a few considerations marketers must keep in mind.
Five Considerations for Choosing a Marketing Automation Software
Looking to purchase or migrate to a new marketing automation solution? Use these five criteria to evaluate your options.
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