A perspective on Salesforce's State of Marketing Report
From AI Hype to AI Systems: What I’m Seeing in Salesforce’s State of Marketing Report
Most marketers are using AI, but few have connected it in a way that drives real impact. Here’s where the real advantage takes shape, and what it takes to close the gap.
The Human Side of Martech Migration: Creating a People-First Strategy
A successful martech migration hinges on how well teams are prepared and supported through change.
The New Rules of First-Party Data
As privacy expectations rise, first-party data is shifting from a technical requirement to a strategic opportunity built on trust, value and meaningful digital experiences.
Why I Went to CES — and What I Learned Watching Caterpillar Show Up
CES offered plenty of awe, but the real lessons came from seeing how an industrial brand translated innovation into meaning.
red and blue capsule pills
The Red Pill or the Blue Pill? Adapting Your Content Strategy for AI Overviews
In a world reshaped by AI Overviews, marketers face a choice — optimize content for machines or stay rooted in strategy that puts people first.
AI brain on computer screen
AIO Is Changing the Game: Is Your Marketing Ready?
Google’s AI Overviews are changing search, pushing marketers to adapt for a zero-click future.