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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
2024 B2B Marketing Trend Predictions: Personalized Content
Customers expect personalized content, and it really pays off for brands that do it well.
Say Hello to Our New Event Lead Capture Friend – Captello
Simantel is excited to offer event lead capture and engagement solutions, thanks to our new partnership with Captello.
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2024 B2B Marketing Trend Predictions: First-Party Data
We predict that discussion and planning around first-party data collection will take center stage in 2024.
2024 B2B Marketing Trend Predictions: Generative AI
Whether you're a fan of AI or not, we expect to see a continued increase in its use in B2B marketing in 2024.
2024 B2B Marketing Trends Predictions
Our top 5 predictions for what's in store for marketers in 2024 - and how to make the most of it.
AI: What It Means for Brands and Their Partners
AI is all the rage. Here's our take on this powerful tool and a few considerations marketers must keep in mind.
Five Considerations for Choosing a Marketing Automation Software
Looking to purchase or migrate to a new marketing automation solution? Use these five criteria to evaluate your options.
Five Takeaways From the Salesforce State of Marketing Report
The low-down on learnings from the Salesforce State of Marketing Report, 8th edition.
Four Must-Have Marketing Cloud Account Engagement Reports
A closer look at four valuable Marketing Cloud Account Engagement reports you can implement today.
Three Underutilized MCAE Features
If you’re not using these three features in your Marketing Cloud Account Engagement instance, you could be missing out.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Tidy Up Your Martech Stack
Learn how to tidy up your martech stack and ensure that you’re maximizing your technology investment.
Q&A for the Digital Marketer: Apple Mail Privacy Protection
Let's get technical for a minute with this Q&A that every digital marketer that works in email marketing should know about.
Bringing Email Dark Mode Into the Light
With more screen time, comes more Dark Mode users. Let’s talk about why marketers shouldn’t ignore it and start designing for it.
Interactive Emails 101: Let’s Start with Forms
Learn about making your emails interactive and how you can use forms to gather information to deliver valuable experiences.
Get to Know Your “Anonymous” Users
Get valuable user behavior insights when you connect Google Analytics website data to your known marketing contacts.