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Webinar: Reaching a Segment of One
What You’ll Learn:
As digital marketers, everything we do is about getting to know a prospect well enough to send customized information as if they were the only one who will be receiving that message – a segment of one.
By studying the personalized user journey, we can optimize and replicate to align with the larger audience and continuously improve the individual user experience.
- Advanced Data Utilization
- Progressive User Profiling
- Implementing Digital Marketing Automation
- Marketing Automation Trends to Watch