Leadership appointment expands global collaboration and delivers new value to Simantel clients
PEORIA, Ill. – Simantel is proud to announce that Misty Klobucher, principal and co-owner of the Peoria, Ill.-based agency, has been appointed president of AMIN Americas, the regional division of the Advertising and Marketing Independent Network (AMIN) Worldwide, a global alliance of more than 60 independent marketing agencies. The appointment was made official during the AMIN Global Leadership Conference held in London in June.
As president, Klobucher will lead strategy and operations across North and South America, deepening cross-agency collaboration and accelerating shared innovation across the network. For Simantel, the leadership role marks a powerful extension of its position as The Agency of and.™, offering clients the best of both worlds: global intelligence and local dedication.
“This role — along with our active participation in the AMIN network — connects our clients and team to a global braintrust of marketers who are solving the same challenges in diverse markets,” Klobucher said. “Through AMIN, we gain access to new tools, perspectives and agency-tested strategies, all of which elevate the value we deliver.”
An Amplification of Simantel’s Position as The Agency of and.
Simantel’s brand position as The Agency of and. is rooted in going beyond traditional client-agency boundaries. Klobucher’s appointment reflects that mindset, enabling the agency to forge deeper partnerships not only with clients but also with peer agencies around the world.
Over the past year alone, AMIN has played a direct role in supporting Simantel’s business growth — from new business development and benchmarking insights to employee peer groups and shared resource evaluations.
“This is one more ‘and’ we can offer our clients,” Klobucher said. “Local strategy and global input. Long-standing relationships and bold new ideas.”
A Proven Leader in Global Networks
Klobucher brings a decade of involvement with AMIN to her new role. She began serving on the AMIN Americas board in a support capacity and most recently held the position of vice president, helping shape the network’s global planning and member engagement strategy.
Throughout her tenure, Klobucher has championed collaboration, transparency and the power of listening to learn — values she plans to emphasize even further in her two-year term as president.
“My first priority is making sure every AMIN member understands how the network can strengthen their work,” she said. “When we rise above our individual processes and learn from each other, we unlock completely new ways of thinking.”
As president, Klobucher also joins AMIN’s global CEO huddle, where leaders from agencies in the United States, United Kingdom, Belgium, France, South Africa and Finland openly discuss business models, talent pipelines and leadership challenges in real time.
Supporting Leadership at Every Level
Kristi Anderson, AMIN’s global executive director, praised Klobucher’s leadership as essential to evolving the network’s impact.
“Misty has already helped operationalize new ways our agencies collaborate, from idea sharing to strategic planning. Now, she’s poised to take our vision even further.”
Klobucher’s leadership footprint also extends well beyond AMIN. She hosts the award-winning podcast Marketing Sweats, interviewing changemakers across the industry. She is an active member of the Young Presidents’ Organization (YPO) in central Illinois, supports regional economic development as part of the Greater Peoria Leadership Council (GPLC) and leads a professional coaching practice, The Misty Effect, helping high-potential leaders overcome self-doubt and unlock their confidence.
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About Simantel: Simantel is a strategic marketing agency focused on working with its clients to solve business problems, all with an intention to build long-term relationships between brands and the people they serve. With nearly 150 team members in 23 states, Simantel is a one-of-a-kind creative and strategy partner, fully invested in bringing its 40-plus years of experience to clients who share its values. Whether solving a branding, customer experience or technology challenge, the agency always aims to deliver exactly what clients need — and then more — proving that Simantel is more than an ad agency. It is The Agency of and.™ Learn more at Simantel.com.
About AMIN Worldwide: The Advertising and Marketing Independent Network (AMIN) Worldwide is an alliance of more than 60 independent marketing agencies across the globe. The network empowers its members to share resources, collaborate across markets and deliver exceptional value to clients through a nimble, interconnected model. Learn more at aminworldwide.com.
