Strategy and Technology: The Chicken or the Egg
Which should come first, the investment in technology or a sound strategy?
Wo[w]men Owned Businesses
Celebrating women that have wowed us this International Women’s Day.
Simantel and Google Make It Official
It’s time we had the talk. What are we? Where is this going? Simantel becomes a Google Partner.
Aligning Video with Your Brand
Leadership finally approved that video you’ve been wanting. Now What? How do you choose between humor, heartfelt or education.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn’t mean getting away from the overarching strategy.
Calculating Calculators
We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.
Driving Quality Leads on Social
If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.
3 Steps to Conversion Bliss
Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.