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    40 years of roll-up-your-sleeves-in-it-to-win-it-down-and-dirty-cool-as-hell B2B marketing.
    cx foundation

    How to Lay a Solid CX Foundation

    by simantel

    The critical conversations your business needs to have to create a solid CX (customer experience) foundation.

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    Easy-to-Use Content Tools: Content Tracker

    by simantel

    Need an easy way to keep track of email copy, images and links? Try this tool to get organized.

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    Caterpillar wheeled excavators

    Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards

    by simantel

    Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.

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    infrastructure consumers

    Understanding the Consumer in a CX Organization

    by simantel

    Blue- or white-collar, infrastructure consumers share a mindset that leverages the logic and emotion they need to do the job.

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    Simantel’s UX Program Takes the Gold

    by simantel

    The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.

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    Forbes Business Council-Fast Company Executive Board Logos

    Misty Dykema Accepted Into Forbes Business Council & Fast Company Executive Board

    by simantel

    Simantel Co-Owner and Principal has been accepted into two of the foremost growth and networking organizations for successful owners and leaders worldwide.

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    distribution cx

    The Role of the Dealer in CX Alignment

    by simantel

    Distribution CX is an essential part of infrastructure brand CX. It’s where the sale happens — but it’s about so much more.

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    getting a project off the ground

    Snafus, Setbacks & Stumbling Blocks: 5 Tips to Get a Project Off the Ground

    by simantel

    Getting a project off the ground isn’t always easy. Here are five tips to help you get things up and running.

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    How to Lay a Solid CX Foundation
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    Easy-to-Use Content Tools: Content Tracker
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