How to Lay a Solid CX Foundation
The critical conversations your business needs to have to create a solid CX (customer experience) foundation.
Easy-to-Use Content Tools: Content Tracker
Need an easy way to keep track of email copy, images and links? Try this tool to get organized.
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Understanding the Consumer in a CX Organization
Blue- or white-collar, infrastructure consumers share a mindset that leverages the logic and emotion they need to do the job.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Misty Dykema Accepted Into Forbes Business Council & Fast Company Executive Board
Simantel Co-Owner and Principal has been accepted into two of the foremost growth and networking organizations for successful owners and leaders worldwide.
The Role of the Dealer in CX Alignment
Distribution CX is an essential part of infrastructure brand CX. It’s where the sale happens — but it’s about so much more.
Snafus, Setbacks & Stumbling Blocks: 5 Tips to Get a Project Off the Ground
Getting a project off the ground isn’t always easy. Here are five tips to help you get things up and running.