Tips for Greater Personalization
In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.
Interactive Content is the New King
How B2B marketers are using quirky quizzes and fun self-assessments to generate leads.
3 Ways Not to Build Your Database
When it comes to finding the right audience and building your database, quality trumps quantity.
4 Marketing Automation Myths Debunked
Know the truth about how marketing automation can activate your strategy.
Unicode Subject Lines: Love Them or Hate Them?
Using special characters in subject lines to draw attention and bring humor to the inbox.
The Do’s and Don’ts of Eloqua’s New Editor
The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
The Tony Danza of Dirty Data
Clean data can be a major issue when trying to reach customers. Become the boss of your dirty data by building a Contact Washing Machine. Here’s how.
Beat the Summer Heat
Don’t spend your vacation days executing campaigns at your desk. Keep em’ going with these marketing automation tactics.