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    Rachel Myers

    Rachel Myers is the marketing automation manager at Simantel and is responsible for partnering with our teams in designing, building, documenting and executing campaigns. She is a go-to expert in marketing automation, no matter what platform or system. She continues to push our clients’ marketing and sales efforts forward by driving best practices for campaign performance, reporting and lead optimization.
    Personalized Email Tips
    by Rachel Myers

    Tips for Greater Personalization

    In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.
    News 0
    by Rachel Myers

    Interactive Content is the New King

    How B2B marketers are using quirky quizzes and fun self-assessments to generate leads.
    News 0
    quality vs. quantity
    by Rachel Myers

    3 Ways Not to Build Your Database

    When it comes to finding the right audience and building your database, quality trumps quantity.
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    Marketing Automation Myths
    by Abby Bell

    4 Marketing Automation Myths Debunked

    Know the truth about how marketing automation can activate your strategy.
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    Unicode Subject Lines
    by Rachel Myers

    Unicode Subject Lines: Love Them or Hate Them?

    Using special characters in subject lines to draw attention and bring humor to the inbox.
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    Eloqua Update
    by Rachel Myers

    The Do’s and Don’ts of Eloqua’s New Editor

    The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
    News 6
    Washing Machine
    by Rachel Myers

    The Tony Danza of Dirty Data

    Clean data can be a major issue when trying to reach customers. Become the boss of your dirty data by building a Contact Washing Machine. Here's how.
    Uncategorized 0
    Wait Step
    by Abby Bell

    Beat the Summer Heat

    Don't spend your vacation days executing campaigns at your desk. Keep em' going with these marketing automation tactics.
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    Recent Posts

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    How DEI Improves Soft Skills
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    Emerging Marketing Trends: 2023?!
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