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    Rachel Myers

    Rachel Myers

    Rachel Myers is the marketing automation manager at Simantel and is responsible for partnering with our teams in designing, building, documenting and executing campaigns. She is a go-to expert in marketing automation, no matter what platform or system. She continues to push our clients’ marketing and sales efforts forward by driving best practices for campaign performance, reporting and lead optimization.
    Personalized Email Tips

    Tips for Greater Personalization

    by Rachel Myers

    In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.

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    Interactive Content is the New King

    by Rachel Myers

    How B2B marketers are using quirky quizzes and fun self-assessments to generate leads.

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    quality vs. quantity

    3 Ways Not to Build Your Database

    by Rachel Myers

    When it comes to finding the right audience and building your database, quality trumps quantity.

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    Marketing Automation Myths

    4 Marketing Automation Myths Debunked

    by Abby Bell

    Know the truth about how marketing automation can activate your strategy.

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    Unicode Subject Lines

    Unicode Subject Lines: Love Them or Hate Them?

    by Rachel Myers

    Using special characters in subject lines to draw attention and bring humor to the inbox.

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    Eloqua Update

    The Do’s and Don’ts of Eloqua’s New Editor

    by Rachel Myers

    The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.

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    Washing Machine

    The Tony Danza of Dirty Data

    by Rachel Myers

    Clean data can be a major issue when trying to reach customers. Become the boss of your dirty data by building a Contact Washing Machine. Here’s how.

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    Wait Step

    Beat the Summer Heat

    by Abby Bell

    Don’t spend your vacation days executing campaigns at your desk. Keep em’ going with these marketing automation tactics.

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    Recent Posts

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