
Rachel Myers
Rachel Myers is the marketing automation manager at Simantel and is responsible for partnering with our teams in designing, building, documenting and executing campaigns. She is a go-to expert in marketing automation, no matter what platform or system. She continues to push our clients’ marketing and sales efforts forward by driving best practices for campaign performance, reporting and lead optimization.
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Rachel Myers
Tips for Greater Personalization
In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.
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Rachel Myers
Interactive Content is the New King
How B2B marketers are using quirky quizzes and fun self-assessments to generate leads.
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Rachel Myers
3 Ways Not to Build Your Database
When it comes to finding the right audience and building your database, quality trumps quantity.
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Abby Bell
4 Marketing Automation Myths Debunked
Know the truth about how marketing automation can activate your strategy.
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Rachel Myers
Unicode Subject Lines: Love Them or Hate Them?
Using special characters in subject lines to draw attention and bring humor to the inbox.
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Rachel Myers
The Do’s and Don’ts of Eloqua’s New Editor
The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
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Rachel Myers
The Tony Danza of Dirty Data
Clean data can be a major issue when trying to reach customers. Become the boss of your dirty data by building a Contact Washing Machine. Here's how.
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Abby Bell
Beat the Summer Heat
Don't spend your vacation days executing campaigns at your desk. Keep em' going with these marketing automation tactics.