The Human Side of Martech Migration: Creating a People-First Strategy
A successful martech migration hinges on how well teams are prepared and supported through change.
Why the People Behind the Work Should Present It
From the beginning, Jim Simantel believed the people closest to the work should present it to clients. Here’s why it works.
The New Rules of First-Party Data
As privacy expectations rise, first-party data is shifting from a technical requirement to a strategic opportunity built on trust, value and meaningful digital experiences.
Less Hype, More Signal: What 2026 Trends Are Really Telling Us
Our strategy team reviewed dozens of trend reports to identify the patterns shaping trust, technology and decision-making — and what they mean for brands right now.
a letter from the owners
What 2025 Taught Us About Connection and Growth
A reflection on how connection with clients, community and each other fueled Simantel’s growth in 2025 and is shaping an even bolder, more intentional year ahead.
Why I Went to CES — and What I Learned Watching Caterpillar Show Up
CES offered plenty of awe, but the real lessons came from seeing how an industrial brand translated innovation into meaning.