customer experience blueprint on grid
Laying the Groundwork: A Real-World Framework for Better B2B Experiences
Delivering better B2B customer experience starts with aligning teams around a shared vision and building with intention from the ground up.
red and blue capsule pills
The Red Pill or the Blue Pill? Adapting Your Content Strategy for AI Overviews
In a world reshaped by AI Overviews, marketers face a choice — optimize content for machines or stay rooted in strategy that puts people first.
AI brain on computer screen
AIO Is Changing the Game: Is Your Marketing Ready?
Google’s AI Overviews are changing search, pushing marketers to adapt for a zero-click future.
chart graphics and arrow
Analytics Maturity Roadmap: A Guide to Better Marketing Reporting
A practical, strategic framework to help marketers evolve from basic tracking to automated, insight-driven decision-making.
social media content sharing
Trend with Intention: How to Make Cultural Moments Work for Your Brand
Brands that make the biggest impact aren’t the ones chasing every viral moment, they’re the ones choosing them wisely.
an illustration of faces
Inside Simantel’s Human-Led, AI-Assisted Approach to Marketing
A look at how Simantel uses AI to boost creativity, streamline workflows and stay human-first in marketing.