Eloqua Update
The Do’s and Don’ts of Eloqua’s New Editor
The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
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Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.
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The Mailbag: A Client Q&A
This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.
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Calculating Calculators
We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.
Social Lead Gen
Driving Quality Leads on Social
If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.
Hey Siri
Talk More, Type Less
Let’s face it—we live in the future. Here’s what marketers need to know about voice search when planning their keyword strategy.