Simantel recently achieved certification as a Women’s Business Enterprise by the Washington, D.C.-based Women’s Business Enterprise National Council (WBENC). This prestigious certification validates that a business is 51 percent owned, controlled, operated and managed by a woman or women. It will allow Simantel to continue to evolve to meet the needs of our clients.

According to WBENC, corporations and government agencies can demonstrate their commitment to supplier diversity programs by including women-owned businesses among their vendors.

“Many of our corporate clients have supplier diversity programs, and this certification allows them to continue their relationship with us while meeting internal diversity goals,” said Susie Ketterer, Principal. “It gives our current clients one more reason to work with us, and it will help us pursue new business in the corporate, government and education markets.”

“We began as a design shop, but over time we’ve added capabilities such as research, strategy, training and development, branded products and digital media because we saw in them better ways to serve our clients,” Susie continues. “Our vision is for this company to endure for generations, and that means we must always be changing and growing.”

Today, Simantel ownership includes Principal Kevin McConaghy, Principal Susie Ketterer and Vice President & Executive Creative Director Maggie Whalen. Maggie has been a key part of that growth since joining Simantel in 2000. She started as the business development director, and was responsible for building and diversifying Simantel’s client base. Now, she oversees the firm’s creative department.

“Maggie has a tremendous understanding of strategy and a true passion for creative solutions—a rare combination that has served our business well,” Susie said. “Extending ownership to her is a reflection of how much our company and our clients value her talents.”

WBENC’s national standard of certification entails a meticulous process, including an in-depth review and site inspection of the business.

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