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Creating an Impact for Future Generations with Pam Aiello

Pam is a “first generation” Simantelite. She’s been here since the early days when she was the agency’s very first on-staff writer. After parting ways for a while, she found her way back to Simantel and now holds the role of Senior Communication Strategist. She’s worked on a lot of campaigns with a lot of people through the years – but her most profound moment was when she realized how much a project that Simantel worked on resonated with her daughter.

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In her narrative, you’ll hear Pam tell the story of the time she got to work with other talented Simantelites on a powerful and emotional project – the City of Peoria’s “Don’t Shoot” campaign. And while she knew that this project was special to begin with, the reality of its impact didn’t really hit her until years later, when her daughter wrote a college essay about what it was like to see the ads hanging in her mom’s office as a young girl. It was reading her daughter’s words that made Pam realize the real, lasting impact her work was having on future generations – and how it would continue to resonate for many years to come.

As Pam tells the story of her Point of Pride, you’ll hear bits and pieces of her daughter’s own words, and really feel the emotions her daughter felt when she experienced this work first-hand. Pam was proud not only of the campaign and message she helped bring to life, but the way her daughter was able to articulate the profound impact of the message on herself, as well as on the larger community.

To hear more, head over to and check out our very special Season 6 where you can hear a full interview with Pam and other Simantelites as they share their Point of Pride in celebration of our 40ish anniversary.

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