Content Tool-Customer Journey

If you need to level up your current content marketing, this tool is for you. Our Customer Journey Map is an exercise that ensures your marketing messages take into account your customers’ needs at each touchpoint of the buyer’s journey. Not only will you work through content needs, but also what channels you should be marketing on and how to measure your efforts at each phase. Because the reality is, consumer behavior changes throughout each stage of awareness, consideration, conversion and engagement. As marketers, we have to be ready to adjust and meet the buyer where they are.

Understanding the buyer’s journey requires multiple elements of your business. This tool is best used in a group setting and it’s a great exercise for your sales and marketing teams. Bringing different perspectives to the table will only strengthen your plan, and give teams a clear journey and vision to rally around.

If you’re interested in this Customer Journey Map, you might also be interested in downloading the Content Framework, Content Audit Template, Message Matrix and Empathy Map.