- Brings more than 17 years of experience spanning content strategy, editorial leadership, copywriting and management
- Joined Simantel in 2021 as a content production strategist and quickly became a key leader within the content production service line before transitioning to associate managing director of accounts
- Translates complex client challenges into clear plans that support business goals
- Guides cross-functional teams of writers, strategists, videographers and designers, keeping work coordinated and execution on track
- Connects teams and disciplines across the agency to ensure work is integrated and built to deliver meaningful results
- Combines storytelling and data-driven decision making to help clients meet user needs while achieving business goals