- Joined Simantel in 2021 as a marketing analyst and advanced to senior analyst before joining the leadership team as associate director of analytics – strategy
- Guides measurement frameworks to deliver data-driven recommendations that support better business decisions
- Aligns analytics strategy with business growth objectives, helping brands turn performance data into measurable outcomes
- Combines agency perspective and technical analytics expertise to translate complex data into clear, actionable insights
- Mikaela’s love for data analytics began with a bootcamp to help optimize her work, and now it’s the foundation of her career
- Passionate about automation and optimization, leveraging emerging technologies and AI to streamline processes and improve efficiency
